There are flavours that can cross oceans and remain in the memory of those who try them. A sip can become cultural identity, a shared symbol, and an ambassador for a land. The reality is that in the Canary Islands, there exists a beverage that has occupied that place for decades, and which has now decided to make an unexpected leap to the capital.
Its arrival has been celebrated not only by those who recognise the emotional value it holds but also by many curious individuals discovering this soft drink as a different way to experience the Canary Islands without leaving Madrid.
The taste that travels
The star of this story is Clipper strawberry, regarded by many as the most quintessentially Canarian soft drink available. It has recently begun being sold in Madrid, marking a significant milestone for a beverage historically associated with the archipelago.
The promotional strategy has included a video circulating on social media with a clear slogan: “Canaria arrives in the capital to stay”. The video demonstrates how even the Madrid accent transforms upon contact with the distinctive flavour of Clipper.
Identity in a bottle
This soft drink is more than just a beverage: it is a cultural symbol that has accompanied generations of Canarians in their daily lives. Its vibrant pink colour and unmistakable strawberry flavour have made it part of the collective imagination, present in bars, public festivities, and homes throughout the archipelago.
Now, with its arrival in the capital, Clipper not only expands its market but also carries with it a piece of island identity, bringing to Madrid an experience that could previously only be lived in the Canary Islands.
A different campaign
The brand has sought to reinforce this launch with a campaign full of humour and warmth. In the promotional video, a shop assistant from Madrid adopts a Canarian accent after tasting the drink, a playful nod that encapsulates the campaign’s slogan: “The most authentic taste of the Canary Islands will change your life.”
Beyond the anecdote, the advertising effort aims to connect with a young and urban audience, while simultaneously evoking nostalgia among Canarians residing on the mainland.
The Canary Islands in the capital
The arrival of Clipper in Madrid represents an important step for a brand that, despite competing with international giants, has maintained an unwavering position in the Canarian market. Its success lies in a blend of tradition, authenticity, and a unique flavour that fosters loyalty among those who try it.
At present, the soft drink is being distributed in select areas of Madrid, capitalising on both the curiosity of new consumers and the emotional connection of those who carry the Canary Islands in their hearts.
More than just a soft drink
Ultimately, Clipper exemplifies how a beverage can become cultural heritage. For Canarians, it represents an integral part of their identity; for Madrileños, it offers an opportunity to discover a product that transcends mere refreshment.
Its arrival serves as a reminder that gastronomy, even in its most everyday form, has the power to build cultural bridges. A simple glass of refreshment can be the perfect excuse to journey, if only symbolically, to the fortunate islands.
