The Scandinavian market is a historical reference point for the tourism sector in Fuerteventura and a top priority for managers in the majorero hospitality industry and the Tourism Department, as it comprises tourists who invest in their destinations. Therefore, the commercial activity conducted this week in Finland, Sweden, and Denmark, during the sales campaign for the upcoming season, was deemed strategic. Tourism highlighted the “unity and strength” of private operators before Nordic executives. Fuerteventura showcases its appeal to the Scandinavian market with “unity and strength”
The Minister of Tourism for the Cabildo of Fuerteventura, Marlene Figueroa, who led the majorero hotel delegation to this key market for the island, explained that “this action is strategic for repositioning ourselves in a Nordic market that values our landscapes and the quality of majorero hospitality.”
“We are prioritising promotion in markets where the characteristics, such as spending capacity and the profile of calm customers interested in understanding the values of our island, can contribute to an improved quality of life in Fuerteventura,” noted Marlene Figueroa.
New Connections and Representation
A secondary aim of this promotion was to reinforce the new regular connection by the Scandinavian airline SAS, which will link Copenhagen to Fuerteventura from 1 November and connect with all Scandinavian capitals.
The delegation of majorero hoteliers, led by the Minister of Tourism, represented business groups such as Oasis Wildlife, Coral Cotillo Beach Hotel, Elba Hotels, Fergus Hotels, Meliá Hotels, LIVVO Hotels, Princess Hotels, and R2 Hotels.
This exclusive initiative for Fuerteventura was supported organisationally and institutionally by the Spanish embassies in the Nordic capitals. This marks a significant commitment from the Government of Spain, enhancing the potential of a majorero delegation that presented itself to local operators with “unity and strength.”
Meetings with Travel Agents
Thus, Minister Marlene Figueroa and her hotel delegation held a meeting with travel agents at The Scandic Hotel Simonkenttä in Helsinki, accompanied by Julio Jiménez, the Tourism Advisor at the Spanish Embassy in Finland. In Sweden, the professional gathering took place at the Birger Jarl Hotel in Stockholm, backed by Milagros Montes López, the Tourism Advisor at the Spanish Embassy in Sweden. The final meeting of the majorero tour in the Scandinavian countries occurred yesterday at The Radisson Royal in Copenhagen, supported by Ignacio Jiménez, the Tourism Advisor at the Spanish Embassy in Denmark.
Scandinavian Market Recovery Strategy
The tourism strategy to regain the Scandinavian market has taken advantage of peak sales periods in August in Finland, Sweden, Denmark, and Norway to present our offerings on-site. It is noteworthy that the average daily expenditure at the destination, excluding flights, for a Finnish tourist is €158, for a Swedish tourist it is €128.3, and for a Norwegian tourist, it is €108.3.
“Regaining the confidence of the Scandinavian markets sends a positive message to future clients and to professionals in the majorero hospitality sector,” concluded Marlene Figueroa.
Fuerteventura showcases its appeal to the Scandinavian market with “unity and strength”
