HiperDino, a leading food distributor in the Canary Islands, today announced a sponsorship agreement with Costa Adeje Tenerife, the women’s team of the Club Deportivo Tenerife, for this season.
The meeting this morning was attended by Carlos García, communications director of the chain; Sandro Arrufat, board member of the Club Deportivo Tenerife; and players Natalia Ramos, Noelia Ramos, and Iratxe.
This agreement positions HiperDino as a key player in the development of the women’s club by not only promoting its brand through various initiatives but also developing joint actions aimed at enhancing the visibility of both entities and fostering shared values such as effort, closeness, and commitment to the Canary Islands.
Carlos García, the communications director of HiperDino, stated, “We are very proud to support Costa Adeje Tenerife this new season. Our company believes in effort, talent, and commitment—values we share with the club and that are part of our relationship with the islands and their people.”
For his part, Sandro Arrufat, the board member of the sports entity, positively valued the agreement, affirming, “It is a great satisfaction to have the support of such an important company closely connected to Canarian society as HiperDino. This backing encourages us to keep working with the utmost enthusiasm for the growth of women’s football on the island and throughout the archipelago.”
This alliance will, according to the club representative, allow for the continuation of strategic support to consolidate their position in the sport nationally.
In this regard, player Natalia Ramos expressed, “It is an honour for us to have HiperDino as a sponsor. Their support gives us a tremendous boost and encourages us to keep fighting for our goals both on and off the pitch. We are extremely grateful for their trust in our project and are committed to representing our island with maximum effort and dedication.”
Shared Momentum
The bond between the Club Deportivo Tenerife and HiperDino is based on common values such as effort, closeness, and commitment to the Canary Islands. Both entities operate from a standpoint of social responsibility and sustainability, jointly promoting a project that seeks growth both on and off the field.
This alliance also represents a strong support for women’s sports, the development of local talent, and the promotion of a more aware and united society.
About HiperDino
HiperDino has been the leading chain in the Canary Islands since 1985, with wholly Canarian capital, creating over 10,000 direct jobs. Its policy of low and competitive prices, combined with a diverse offering of top brands and quality fresh products, has been key to its constant growth.
This strategy has enabled it to expand its presence to Mallorca in the Balearic Islands by the end of 2024, continuing its trajectory of expansion and success.
Currently, its network includes over 280 stores across both autonomous communities, operating under the brands HiperDino, SuperDino, and HiperDino Express. It has four logistics centres and a dark store dedicated exclusively to online order preparation.
Furthermore, through its partnership with bp, it has 36 DinoShop franchise outlets.
Through the DinoSol Foundation, it supports its workers and promotes programmes that benefit the communities in which it operates.
